Native Ads aren’t the new hot marketing strategy in advertising, it has existed but been misunderstood which makes it more unknown and forgetful. What it is is one of the most fastest and effective tactics that businesses can adopt to distribute their “sponsored content” more appropriately and gaining a good interaction level & ultimately conversions. It is a clear contextual marketing format that marketers are taking advantage of after understanding what it is and how it works in the advertising industry. Native advertising is true to its name: it is a paid advertisement that matches the category, content, function and form on which (platform such as Web or a Digital Page) it appears. It is what marketers can use to reach people with interests similar to the respective brand’s needs and initiating engagement with them.
The best way to understand the definition of native advertising, I’ll give you an example: you’re reading a magazine about sports and you happen to come across an advertisement in the magazine, that introduces you to a new kind of sportswear that is both creative and useful to you, now if you’re a sports person you wouldn’t think twice before either logging on their brand’s webpage or one of their social media profiles to begin engaging with their content and maybe even purchasing that same product that was displayed in the ad. Such ad placements are native ads as they’re “native” to the kind of platform they’re published on.
Now, we’ve understood the actual meaning of Native Advertising. Let me explain to you-
How You Can Use It to Your Benefit.
Target should be your target: Marketers should begin creating native ads by constructing a complete demographic of the audience they’re targeting, then developing the product that they’re advertising with its appositeness to the category it is best fit in, and finally, building the content that is engaging and edgy. Readers want more details or a good indirect call-to-action in the advertisement that will lead them to the brand’s website and generate conversions and engagement.
Distribution is key: Contact a content-distribution provider who can broaden your scope of possible and interested buyers that fit your demographics and while the distribution bit is being taken care of, you can build your research on the kind of product you’re selling and it’s adaptability to its market. You can also target some more effective distribution channels because you need your brand to get noticed by potential buyers quickly and in a steady way; it’s important to understand the reach of that distribution channel and how they influences their audience.
Write compelling posts: Since, native ads can also be promoted on closed and open platforms, marketers can create posts relevant to that particular posting platform. For example: If your native ad is getting promoted on Twitter, your limitations would be many but you can use that to your advantage after having done the research about what is most tweeted and liked by your targeted audience in the relevant brand’s industry. Like this you can use such social media platforms to your advantage and make interesting posts to create surprising results.
Now, let’s read about,
How Native Advertising Is Better than Standard Advertising?
I’ll give you 5 reasons for why it is better and 2 for why it’s not. But, remember, any kind of marketing strategy has its pros and cons but you should take advantage of certain strategies that are suitable to your business’s needs and goals; for some might and might not work for you.
Why is Native Advertising better than Standard Advertising?
- You can target those who ultimately become buyers and influencers for your brand.
- In a market cluttered environment, your brand generates appropriate awareness and people hold a common significance with you.
- Sponsored content has a reputation of being ignored because there aren’t any demographics set to standard advertisements. But on the other hand, native advertising has a strong base of customer demographic.
- Your content is handed off to the right people as recommendations of other brand’s with similar personality like yours; which means that you’re building into a community of already existing buyers and sellers to promote an interactive and open environment
- It’s right to the point. It’s hot and it’s working!
Why is Standard Advertising better than Native Advertising?
- It’s limited to the needs of your demographic only. Since human mind is prone to new likings, they’ll be ticked off because they’re not your demographic audience; you won’t be able to turn potential buyers into happy and interested customers.
- It’s important to respect your customers and develop brand awareness in the market, which by native advertising, there are limitations to that too. You posts depend on what your customer like about you and a change of course in your brand’s personality would make you lose certain existing buyers who are already in the game.
So, Native Advertising, the usually misunderstood advertising strategy is now completely open and lucid to you.